In my job search for an actuary job I've ended up looking at the websites of many insurance and HR corporations. The vast majority of them are modern and clean as I'm sure most of these companies have realized that their website is their main channel of external communication.
Amongst all of these sites I think it is worth looking at Towers Perrin as an outlier of what these companies are doing in using new web communication tools. Beyond a modern website they have a podcast (which I wish they would post more to), use twitter, and blog with some regularity.
It's not all that interesting when media companies use these tools -- it's starting to be surprising when a media company doesn't use these tools. But this is pretty far ahead of the curve when it comes to a non-media company. I would be interested to find out where the interest is coming from to reach out to the web like this. Is this someone high and central at Towers who is pushing this? Or am I just seeing a lot of action from a small group with in Towers which has been given the permission to try this as an experiment. And of course I would love to know what sort of rewards they are reaping from communicating in this space.