Saturday, February 06, 2010

This is how advertising should work

My new landlord sent me an email today to let me know the dimensions of my windows in the apartment I'm moving into. But what do I know about drapes, or blinds, or whatever one uses to cover windows.

But what's that at the top of my webmail inbox?
Now I could treat this as an invasion of privacy or being over exposed to advertisements. But honestly, this is an ad that makes my life easier.

I haven't looked at their product/prices yet so in no way should you take this as an endorsement. However, point one in their favour is that they are paying for me to receive information. Clearly, my receiving this info is mutually beneficial yet they are incurring all of the costs. That's the right attitude as far as I'm concerned.

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